How can employees proactively gather customer feedback to ensure continuous improvement in customer satisfaction and loyalty?

Employees can proactively gather customer feedback by implementing regular surveys, feedback forms, and suggestion boxes. They can also engage in one-on-one conversations with customers to gather their opinions and suggestions. Additionally, employees can monitor social media channels and online reviews to gather feedback in real-time. By actively listening to customer feedback and implementing necessary changes based on their suggestions, employees can ensure continuous improvement in customer satisfaction and loyalty.