What strategies can employees use to proactively gather customer feedback during real-time interactions to continuously improve the customer service experience?

Employees can actively listen to customers during interactions to understand their needs and concerns. They can ask open-ended questions to encourage customers to provide feedback. Utilizing tools like surveys or feedback forms can also help gather customer input. Employees can also follow up with customers after interactions to gather additional feedback and ensure their satisfaction. Additionally, leveraging technology like chatbots or social media monitoring can provide real-time insights into customer sentiments.