How can companies effectively prioritize and allocate resources to support the development and maintenance of a customer-centric culture, ensuring that their efforts are aligned with the needs and expectations of their target customer base?

Companies can effectively prioritize and allocate resources by first understanding the needs and expectations of their target customer base through market research and customer feedback. They should then align their resources towards initiatives that directly impact customer satisfaction and loyalty, such as improving customer service, product quality, and overall customer experience. It is important for companies to regularly monitor and measure the impact of their efforts on customer satisfaction levels and make adjustments as needed to ensure continuous improvement in their customer-centric culture.