How can companies ensure that employees are consistently prioritizing customer experience and how can this be reflected in their performance evaluations and rewards system?

Companies can ensure that employees prioritize customer experience by setting clear expectations and goals related to customer satisfaction. This can be reflected in performance evaluations by including customer feedback and metrics as key performance indicators. Rewards systems can be tied to customer satisfaction scores, with bonuses or incentives given to employees who consistently deliver exceptional customer experiences. Additionally, companies can provide ongoing training and support to help employees understand the importance of customer experience and how their actions impact overall business success.