In what ways can CX ambassadors proactively prevent tense situations with customers from escalating in the first place, and how can they effectively communicate with customers to address potential issues before they become major problems?

CX ambassadors can prevent tense situations with customers from escalating by actively listening to customer concerns, showing empathy, and addressing issues promptly. They can effectively communicate with customers by being transparent about potential issues, providing regular updates on the status of their concerns, and offering viable solutions to resolve any issues before they escalate. By maintaining open lines of communication and demonstrating a genuine willingness to help, CX ambassadors can build trust with customers and prevent minor issues from turning into major problems.