In what ways can employees proactively prevent challenging customer situations from arising in the first place, and how can they maintain positive customer relationships in the long term?

Employees can prevent challenging customer situations by providing clear communication, setting realistic expectations, and addressing issues promptly. To maintain positive customer relationships in the long term, employees should focus on building trust, showing empathy, and consistently delivering exceptional service. By actively listening to customer feedback and proactively addressing any concerns, employees can foster loyalty and satisfaction among customers.