How can companies ensure that their storytelling techniques in video format are resonating with both employees and customers, ultimately leading to improved overall business performance?

Companies can ensure their storytelling techniques in video format resonate with both employees and customers by focusing on authentic and relatable content that connects with their audience on an emotional level. They should also tailor their messaging to address the specific needs and interests of their target audience, whether it be employees or customers. Additionally, companies can measure the effectiveness of their storytelling through feedback mechanisms such as surveys, comments, and engagement metrics to continuously refine and improve their video content. By creating compelling and engaging stories that resonate with their audience, companies can strengthen relationships, build trust, and drive positive business outcomes.