How can companies ensure that the recognition and rewards they offer to employees in customer service roles are both meaningful and impactful in driving motivation and performance?

Companies can ensure that recognition and rewards for employees in customer service roles are meaningful and impactful by aligning them with the company's values and goals. This can help employees see the connection between their efforts and the overall success of the organization. Additionally, offering personalized recognition and rewards tailored to individual preferences and performance can make them more meaningful. Regular and timely feedback, along with opportunities for career advancement and professional development, can also enhance the impact of recognition and rewards on motivation and performance.