How can companies ensure that their CX awards program not only boosts customer satisfaction and loyalty, but also aligns with their overall business goals and values?

Loyalty
Companies can ensure that their CX awards program boosts customer satisfaction and loyalty by first clearly defining their business goals and values. They should then align the criteria for the awards program with these goals and values to ensure that it reinforces the desired behaviors and outcomes. Additionally, companies should regularly review and analyze the impact of the awards program on customer satisfaction and loyalty, making adjustments as needed to ensure alignment with business goals. Finally, they should communicate the purpose and benefits of the awards program to employees and customers to ensure buy-in and engagement.