How can CX Ambassadors ensure that the use of automated tools like AI and chatbots enhances the customer experience rather than detracts from it, while still maintaining a personalized touch?

CX Ambassadors can ensure that the use of automated tools like AI and chatbots enhances the customer experience by carefully selecting and implementing tools that align with their brand values and customer preferences. They should also continuously monitor and analyze customer interactions to identify areas where automation can be improved or personalized further. Additionally, providing training and support to employees on how to effectively use these tools can help maintain a personalized touch and ensure a seamless customer experience. Regularly gathering feedback from customers and incorporating their suggestions into the automation process can also help in enhancing the overall customer experience.