How do you navigate the fine line between trusting customer reviews to shape your perception of a product or service and being cautious of potentially biased or fake reviews?

When navigating customer reviews, it is important to consider the overall consensus and patterns across multiple reviews rather than relying on a single review. Look for detailed and specific feedback that provides insight into the product or service. Be cautious of reviews that seem overly positive or negative, and consider the credibility of the reviewer based on their history and level of detail provided. It can also be helpful to seek out reviews from trusted sources or platforms that have measures in place to verify the authenticity of reviews.