How can a CX ambassador effectively navigate difficult conversations with customers who may be dissatisfied with the company's products or services, while still ensuring a positive outcome and preserving the customer relationship?

A CX ambassador can effectively navigate difficult conversations with dissatisfied customers by actively listening to their concerns, empathizing with their frustrations, and taking ownership of the issue. They should remain calm, patient, and professional throughout the conversation, focusing on finding a solution that meets the customer's needs and expectations. By demonstrating a genuine desire to help and following up to ensure the customer's satisfaction, the CX ambassador can preserve the customer relationship and potentially turn a negative experience into a positive one.