How can companies effectively navigate the fine line between cultural relevance and potential cultural appropriation when adapting their brand messaging for a global audience?

Companies can navigate the fine line between cultural relevance and potential cultural appropriation by conducting thorough research on the cultural nuances of their target audience. They should collaborate with local experts or consultants to ensure their messaging is respectful and authentic. It is important for companies to listen to feedback from diverse perspectives and be willing to make adjustments to their messaging if it is deemed inappropriate or offensive. Ultimately, companies should prioritize inclusivity and diversity in their brand messaging to resonate with a global audience while avoiding cultural appropriation.