How can brands navigate the delicate balance between cultural relevance and avoiding cultural appropriation in their marketing language when targeting a diverse customer base?

Brands can navigate this balance by conducting thorough research on the cultural backgrounds of their target audience to ensure their messaging resonates authentically. They should also consult with diverse groups or cultural experts to gain insights and feedback on their marketing language. It is important for brands to be mindful of stereotypes and avoid using cultural elements in a superficial or disrespectful manner. By prioritizing inclusivity, representation, and sensitivity, brands can effectively connect with their diverse customer base without appropriating their culture.