How can brands effectively navigate the fine line between embracing cultural references and slang to connect with customers, without risking cultural appropriation or insensitivity?

Brands can effectively navigate the fine line between embracing cultural references and slang by first conducting thorough research on the cultural significance of the references they want to use. They should also seek input and feedback from diverse cultural consultants or focus groups to ensure they are being respectful and accurate. Additionally, brands should prioritize diversity and inclusion within their own organizations to prevent cultural insensitivity. It is important for brands to approach cultural references with sensitivity and humility, always being open to learning and adapting their strategies based on feedback.