How can brands navigate the fine line between respecting cultural differences and avoiding cultural appropriation when expanding into new international markets?

To navigate the fine line between respecting cultural differences and avoiding cultural appropriation when expanding into new international markets, brands should conduct thorough research on the cultural norms, values, and traditions of the target market. They should engage with local communities and seek their input and feedback to ensure that their marketing strategies are culturally sensitive. Brands should also collaborate with local influencers or experts to gain insights and guidance on how to authentically incorporate elements of the culture into their brand without appropriating it. Additionally, brands should be open to adapting their messaging and products to align with the cultural preferences and sensitivities of the new market.