How can brands effectively navigate the fine line between cultural adaptation and preserving their brand identity when expanding into new international markets?

Brands can effectively navigate the fine line between cultural adaptation and preserving their brand identity by conducting thorough market research to understand the cultural nuances of the new international market. They should also collaborate with local experts or partners to ensure their messaging resonates with the target audience while staying true to their brand values. Additionally, brands can consider creating region-specific marketing campaigns or product variations that cater to the preferences of the new market, while maintaining consistency in their overall brand image. By striking a balance between cultural adaptation and brand identity, brands can successfully expand into new international markets while building trust and loyalty among consumers.