How can companies navigate the potential challenges of implementing a culture of cross-functional collaboration and customer insights sharing, and what strategies can be employed to overcome resistance or obstacles within the organization?

Companies can navigate the challenges of implementing a culture of cross-functional collaboration and customer insights sharing by fostering open communication and building trust among teams. They can also provide training and resources to help employees understand the value of working together and sharing customer insights. To overcome resistance or obstacles within the organization, companies can involve key stakeholders in the decision-making process, address any concerns or misconceptions, and celebrate small wins to demonstrate the benefits of collaboration and customer-focused initiatives. Additionally, creating a supportive and inclusive work environment can help encourage employees to embrace change and work towards a common goal.