How can organizations ensure that employees are motivated to actively seek out and utilize customer feedback in their daily interactions, rather than just going through the motions to meet performance evaluation criteria?

Organizations can ensure that employees are motivated to actively seek out and utilize customer feedback by creating a culture that values and rewards customer-centric behaviors. This can be done through training programs that emphasize the importance of feedback, setting clear expectations for incorporating feedback into daily interactions, and providing recognition and incentives for employees who excel in this area. Additionally, leaders should lead by example by actively seeking and utilizing feedback themselves, demonstrating the importance of customer input in driving business success.