How can organizations ensure that employees are continuously motivated and engaged in their roles as proactive CX ambassadors, and what strategies can be implemented to enhance their performance and impact on overall customer satisfaction over time?

Organizations can ensure that employees are continuously motivated and engaged as proactive CX ambassadors by providing regular training and development opportunities to enhance their skills and knowledge. Encouraging open communication and feedback channels can also help employees feel valued and connected to the organization's goals. Implementing recognition programs, incentives, and rewards for exceptional performance can further motivate employees to excel in their roles as CX ambassadors, leading to improved customer satisfaction over time. Additionally, fostering a positive work culture that promotes teamwork, collaboration, and a customer-centric mindset can help employees feel invested in their roles and committed to delivering exceptional customer experiences.