How can companies measure the effectiveness of their virtual reality and augmented reality experiences in enhancing remote customer rituals, and what key metrics should they use to evaluate success?

Companies can measure the effectiveness of their virtual reality and augmented reality experiences in enhancing remote customer rituals by tracking user engagement, satisfaction levels, and conversion rates. Key metrics to evaluate success include the number of active users, time spent in the experience, repeat usage, customer feedback, and ultimately, the impact on sales and customer loyalty. By analyzing these metrics, companies can gain insights into the effectiveness of their VR/AR experiences and make necessary adjustments to enhance the overall customer experience.