How can companies measure the effectiveness of their training programs in equipping employees with the necessary skills and knowledge to utilize digital tools for enhancing the customer experience?

Companies can measure the effectiveness of their training programs by conducting pre- and post-training assessments to gauge employees' knowledge and skills related to digital tools. They can also track key performance indicators, such as customer satisfaction scores or increased sales, to see if there is a positive impact post-training. Additionally, companies can gather feedback from employees on the usefulness and applicability of the training in their day-to-day tasks. Regularly reviewing and updating training materials based on feedback and performance data can help ensure the program is effectively equipping employees with the necessary skills and knowledge.