How can businesses effectively measure the impact of leveraging technology in proactively addressing customer complaints and improving overall reputation?

Businesses can measure the impact of leveraging technology in addressing customer complaints and improving reputation by tracking key performance indicators such as response time, resolution rate, and customer satisfaction scores. They can also use social media monitoring tools to gauge sentiment and track online reviews. Additionally, conducting surveys and feedback forms can provide valuable insights into the effectiveness of technology in addressing complaints and enhancing reputation. Regularly analyzing data and feedback can help businesses make informed decisions and continuously improve their customer service strategies.