How can companies effectively measure the success of their efforts to cater to both tech-savvy and less tech-savvy customers, and adjust their strategies accordingly?

Customer Engagement
Companies can measure the success of their efforts by analyzing customer feedback, tracking sales data, and monitoring customer engagement across different platforms. By utilizing customer surveys, feedback forms, and social media analytics, companies can gather insights on how both tech-savvy and less tech-savvy customers are responding to their strategies. Based on this data, companies can adjust their strategies by offering personalized experiences, providing additional support for less tech-savvy customers, and optimizing their digital channels to cater to both customer segments effectively.