How can companies effectively measure the success of their efforts to cater to both tech-savvy and less tech-savvy customers in order to ensure they are meeting the needs of all demographics?

Companies can measure the success of catering to both tech-savvy and less tech-savvy customers by analyzing customer feedback and satisfaction levels through surveys or reviews. They can also track metrics such as website traffic, conversion rates, and customer engagement across different channels to see how each demographic is responding to their efforts. Additionally, companies can conduct usability testing with both tech-savvy and less tech-savvy customers to identify any barriers or challenges they may be facing in using their products or services. By continuously monitoring and adjusting their strategies based on data-driven insights, companies can ensure they are meeting the needs of all demographics effectively.