How can companies effectively measure the success of their technology-driven customer loyalty strategies and ensure they are truly enhancing everyday CX engagement?

Companies can measure the success of their technology-driven customer loyalty strategies by tracking key performance indicators such as customer retention rates, repeat purchase frequency, and customer satisfaction scores. They can also utilize data analytics tools to analyze customer behavior and feedback to understand the impact of their strategies on CX engagement. Regularly soliciting feedback from customers through surveys and focus groups can help companies identify areas for improvement and ensure their technology-driven strategies are enhancing everyday CX engagement. Additionally, companies can benchmark their performance against industry standards and competitors to gauge the effectiveness of their loyalty strategies.