In what ways can companies measure the success of their efforts to balance cutting-edge technology with human connection in customer experiences, and how can they continuously improve upon this balance to meet changing customer expectations in the future?

Companies can measure the success of their efforts by tracking customer satisfaction metrics, such as Net Promoter Score or customer feedback surveys. They can also analyze data on customer retention rates and sales growth to gauge the impact of their technology and human connection strategies. To continuously improve this balance, companies can regularly solicit feedback from customers, stay updated on industry trends, and invest in ongoing training for employees to enhance their interpersonal skills. By staying agile and adaptable to changing customer expectations, companies can remain competitive and deliver exceptional customer experiences in the future.