How can companies effectively measure the success of their technology-driven customer experience strategies in maintaining a balance between automation and human interaction, and what key metrics should they focus on to ensure a seamless blend of technology and human touch?

Companies can effectively measure the success of their technology-driven customer experience strategies by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), and customer retention rates. These metrics can help them understand how well their strategies are balancing automation and human interaction. Additionally, companies should also focus on metrics related to response time, resolution time, and customer feedback to ensure a seamless blend of technology and human touch. Regularly monitoring and analyzing these metrics will enable companies to make data-driven decisions and continuously improve their customer experience strategies.