How did the company measure the success of their targeted marketing campaigns based on customer feedback, and what key metrics did they use to track the impact on customer satisfaction and overall business performance?

The company measured the success of their targeted marketing campaigns based on customer feedback by analyzing customer surveys, social media interactions, and online reviews. They used key metrics such as customer satisfaction scores, net promoter scores, and customer retention rates to track the impact on customer satisfaction. Additionally, they monitored key business performance indicators such as sales revenue, market share, and return on investment to evaluate the overall business performance resulting from the targeted marketing campaigns.