How can businesses effectively measure the success of their targeted marketing campaigns using customer engagement data, and what key metrics should they be tracking to ensure long-term growth and success?

Businesses can measure the success of their targeted marketing campaigns by analyzing customer engagement data such as click-through rates, conversion rates, social media interactions, and email open rates. Key metrics to track for long-term growth and success include customer retention rates, customer lifetime value, return on investment (ROI), and net promoter score (NPS). By consistently monitoring these metrics and adjusting their strategies based on the insights gained, businesses can ensure they are effectively engaging with their target audience and driving sustainable growth.