How can companies effectively measure the success of incorporating storytelling into their customer experience training programs, and what key metrics should they track to ensure continuous improvement and impact on employee performance?

Companies can effectively measure the success of incorporating storytelling into their customer experience training programs by tracking key metrics such as customer satisfaction scores, employee engagement levels, and retention rates. They should also monitor metrics related to employee knowledge retention and application of storytelling techniques in real-life customer interactions. Continuous improvement can be ensured by regularly soliciting feedback from both customers and employees, analyzing the impact of storytelling on key performance indicators, and making adjustments to training programs based on the results. By focusing on these key metrics, companies can assess the effectiveness of their storytelling initiatives and drive positive outcomes for both employees and customers.