How can companies ensure that soft skills training programs are effectively preparing employees to provide exceptional customer service, and what methods can be used to measure the success of these programs beyond just customer feedback surveys?

Companies can ensure that soft skills training programs are effectively preparing employees for exceptional customer service by incorporating role-playing exercises, simulations, and real-life scenarios into the training. They can also provide ongoing coaching and feedback to employees to reinforce the skills learned. To measure the success of these programs beyond customer feedback surveys, companies can track key performance indicators such as customer retention rates, customer satisfaction scores, and employee turnover rates. Additionally, they can conduct mystery shopper evaluations, observe employee interactions with customers, and analyze data on customer complaints and compliments.