How can marketers effectively measure the success of their social media and interactive technology campaigns in creating unforgettable "Wow moments" and driving lasting impressions on their audience?

Marketers can measure the success of their social media and interactive technology campaigns by tracking engagement metrics such as likes, shares, comments, and click-through rates. They can also use tools like Google Analytics to monitor website traffic and conversions resulting from these campaigns. Additionally, conducting surveys or focus groups to gather feedback from the audience can provide valuable insights into the impact of the campaigns and the creation of "Wow moments". Lastly, comparing key performance indicators (KPIs) before and after the campaigns can help marketers assess the effectiveness of their strategies in driving lasting impressions on their audience.