How can marketers effectively measure the success of their social media and interactive technology campaigns in creating unforgettable "Wow moments" and leaving a lasting impression on their audience?

Marketers can measure the success of their social media and interactive technology campaigns by tracking metrics such as engagement rates, shares, comments, and click-through rates. They can also use tools like Google Analytics to monitor website traffic and conversions resulting from the campaigns. Additionally, conducting surveys or collecting feedback from the audience can provide valuable insights into the impact of the campaigns and the level of engagement they have generated. By analyzing these data points, marketers can determine the effectiveness of their campaigns in creating "Wow moments" and leaving a lasting impression on their audience.