How can businesses effectively measure the success of their self-service online platform in improving customer satisfaction and reducing the need for traditional customer support channels?

Businesses can measure the success of their self-service online platform by tracking metrics such as customer satisfaction scores, the number of resolved inquiries through the platform, and the reduction in call volume to traditional customer support channels. They can also analyze user feedback and engagement with the self-service platform to gauge its effectiveness in meeting customer needs. Additionally, businesses can conduct surveys or gather data on customer behavior before and after implementing the platform to assess its impact on overall customer satisfaction and support channel usage.

Keywords

businesses measure success self-service online platform customer satisfaction traditional customer support channels

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