How can companies measure the success of their recognition and reward systems in driving employee behavior towards customer-oriented values, and what strategies can they implement to continuously improve and refine these systems over time?

Companies can measure the success of their recognition and reward systems in driving employee behavior towards customer-oriented values by analyzing key performance indicators such as customer satisfaction scores, repeat business rates, and employee engagement levels. To continuously improve and refine these systems over time, companies can gather feedback from employees and customers, conduct regular evaluations of the effectiveness of the rewards offered, and adjust the recognition and reward programs based on the evolving needs and preferences of both employees and customers. Additionally, companies can invest in training and development programs to ensure employees have the necessary skills and knowledge to deliver exceptional customer service consistently.