How can brands effectively measure the success of their personalized challenges and rewards in a gamified customer experience strategy, and what key metrics should they be tracking to ensure maximum customer engagement and brand loyalty in the digital age?

Brands can effectively measure the success of their personalized challenges and rewards in a gamified customer experience strategy by tracking key metrics such as customer participation rates, completion rates, time spent engaging with the challenges, and the number of repeat customers. These metrics can provide insights into the level of customer engagement and loyalty generated by the gamified experience. By analyzing these metrics, brands can identify areas for improvement and optimize their strategy to enhance customer engagement and loyalty in the digital age.