How did you measure the success of your personalized email marketing campaign in terms of customer engagement and conversion rates, and what strategies did you implement to continuously improve and refine your campaign based on these metrics?

We measured the success of our personalized email marketing campaign by tracking open rates, click-through rates, and conversion rates. We also analyzed customer engagement metrics such as time spent on the website and interaction with the email content. To continuously improve our campaign, we implemented A/B testing to test different subject lines, content, and calls-to-action. We also used customer feedback and data analytics to refine our targeting and segmentation strategies to better tailor our emails to individual preferences.