How can businesses effectively measure the success and ROI of their omni-channel customer experience strategies, and what key metrics should they focus on to ensure they are meeting the needs and expectations of today's consumers?

Businesses can effectively measure the success and ROI of their omni-channel customer experience strategies by tracking key metrics such as customer satisfaction scores, customer retention rates, and average order value across different channels. They should also focus on metrics like customer lifetime value, net promoter score, and customer effort score to ensure they are meeting the needs and expectations of today's consumers. By analyzing these metrics regularly and making data-driven decisions, businesses can optimize their omni-channel customer experience strategies to drive better results and improve overall customer satisfaction.