How can businesses measure the success of their non-monetary incentives, such as personalized recognition and exclusive access, in enhancing customer loyalty and engagement with their brand?

Businesses can measure the success of non-monetary incentives by tracking customer engagement metrics such as repeat purchases, referrals, and social media interactions. They can also conduct surveys or focus groups to gather feedback on the effectiveness of these incentives in building loyalty. Additionally, businesses can compare customer retention rates before and after implementing these incentives to determine their impact on brand loyalty. Lastly, monitoring customer satisfaction scores and Net Promoter Scores can provide valuable insights into the success of non-monetary incentives in enhancing customer engagement.