How can brands effectively measure the success of their multicultural marketing campaigns in terms of both cultural authenticity and global appeal?

Brands can measure the success of their multicultural marketing campaigns by conducting market research to gather feedback from diverse target audiences. They can track key performance indicators such as engagement rates, sales conversions, and brand sentiment among different cultural groups. Brands should also assess the level of cultural authenticity by evaluating how well their messaging resonates with various cultural nuances and values. To gauge global appeal, brands can analyze data on reach, brand awareness, and customer acquisition from different regions to determine the campaign's impact on a global scale.