"How can international companies effectively measure the success of their cultural training programs in improving customer satisfaction and loyalty in diverse markets?"

International companies can measure the success of their cultural training programs by conducting surveys or feedback sessions with customers in diverse markets to gauge their satisfaction levels before and after the training. They can also track customer loyalty metrics such as repeat purchases, referrals, and customer retention rates to see if there is a positive impact from the cultural training programs. Additionally, companies can analyze sales data from different markets to see if there is an increase in revenue or market share after implementing cultural training programs. It is important for companies to establish clear key performance indicators (KPIs) related to customer satisfaction and loyalty to effectively measure the success of their cultural training programs.