How can companies measure the success of their intercultural competence strategies in enhancing customer experience management, and what key performance indicators should be considered in this evaluation process?

Companies can measure the success of their intercultural competence strategies in enhancing customer experience management by analyzing customer feedback, conducting surveys, and monitoring customer satisfaction levels across different cultural groups. Key performance indicators that should be considered in this evaluation process include customer retention rates, customer loyalty, customer referrals, and the ability to effectively communicate and connect with customers from diverse cultural backgrounds. Additionally, tracking sales growth in target markets, employee engagement levels, and the overall reputation of the company among different cultural groups can also help in assessing the effectiveness of intercultural competence strategies in improving customer experience management.