How can marketers effectively measure the success of their interactive technology and social media campaigns in enhancing "Wow moments" and creating a lasting impression on their audience?

Marketers can measure the success of their interactive technology and social media campaigns by tracking engagement metrics such as likes, shares, comments, and click-through rates. They can also use analytics tools to monitor website traffic, conversion rates, and customer feedback to gauge the impact of their campaigns. Additionally, conducting surveys and collecting data on customer satisfaction and brand perception can help marketers understand how well their campaigns are creating "Wow moments" and leaving a lasting impression on their audience. By continuously analyzing these metrics and making adjustments based on the results, marketers can ensure their campaigns are effectively engaging and resonating with their target audience.