How can companies effectively measure the success of integrating innovative technology into their customer experience rituals, and what key metrics should they focus on to ensure alignment with brand values and messaging?

Companies can measure the success of integrating innovative technology into their customer experience by tracking key metrics such as customer satisfaction scores, net promoter scores, and customer retention rates. They should also focus on metrics related to the adoption and usage of the technology, such as number of downloads or active users. To ensure alignment with brand values and messaging, companies should also track metrics related to brand perception and sentiment, such as social media mentions and customer feedback. By monitoring these key metrics, companies can gauge the impact of their technology integration efforts on customer experience and brand perception.