In what ways can brands effectively measure the success of their humor-based communication strategies in terms of customer engagement and brand perception?

Brands can measure the success of their humor-based communication strategies by tracking key metrics such as social media engagement, website traffic, and sales conversions. They can also conduct surveys or focus groups to gauge customer perception and sentiment towards the use of humor in their messaging. Brands can analyze the tone and sentiment of customer feedback and comments to understand how humor is resonating with their target audience. Additionally, brands can compare the performance of their humor-based campaigns to more traditional or serious campaigns to see which resonates better with customers.