How can businesses effectively measure the success of their gamified approaches in terms of customer loyalty and word-of-mouth marketing, and what key metrics should they be tracking to gauge their impact?

Businesses can measure the success of their gamified approaches in terms of customer loyalty and word-of-mouth marketing by tracking key metrics such as customer engagement, retention rates, referral rates, and social media mentions. They should also monitor metrics related to customer satisfaction, such as Net Promoter Score (NPS) and customer feedback. By analyzing these metrics, businesses can determine the effectiveness of their gamified strategies in driving customer loyalty and word-of-mouth marketing.