How can companies measure the success and ROI of implementing emerging technologies like virtual reality, augmented reality, and artificial intelligence in their customer engagement strategies, and what key metrics should be considered in this evaluation process?

Companies can measure the success and ROI of implementing emerging technologies like virtual reality, augmented reality, and artificial intelligence in their customer engagement strategies by tracking metrics such as customer satisfaction, increased sales or conversions, cost savings, and customer retention rates. Key metrics to consider in this evaluation process include customer engagement levels, return on investment (ROI), customer feedback and sentiment analysis, and the impact on overall customer experience. By analyzing these metrics, companies can determine the effectiveness of these technologies in improving customer engagement and driving business results.