How can companies measure the success of their digital tools in customer service, and what key performance indicators should they be monitoring to ensure a positive customer experience?

Companies can measure the success of their digital tools in customer service by monitoring key performance indicators such as response time, resolution time, customer satisfaction ratings, and customer retention rates. These metrics provide insights into how effectively the digital tools are meeting customer needs and expectations. By tracking these KPIs, companies can ensure a positive customer experience by identifying areas for improvement and making data-driven decisions to enhance their digital customer service strategy.