How can companies effectively measure the success of their CX ambassadors in driving sustainable long-term improvements in overall customer satisfaction and loyalty, and what key metrics should be considered in evaluating their performance?

Customer Satisfaction
Companies can measure the success of their CX ambassadors by tracking customer satisfaction and loyalty metrics before and after their involvement. Key metrics to consider include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), and retention rates. Additionally, companies should also assess the impact of CX ambassadors on customer feedback, repeat business, and overall brand perception. Regular feedback from customers and internal stakeholders can also provide valuable insights into the effectiveness of CX ambassadors in driving sustainable long-term improvements in customer satisfaction and loyalty.